Saturday, December 15, 2012

What’s Newer than "New New Media"? (Chp 6-10)

As I previously mentioned it’s extremely hard to keep up with the growth of the many forms of communication created by the internet. Change occurs frequent in technology that even new formats and series are created. Look, were on our iPhone 5 and the first iPhone was released in 2007. Apple created 6 iPhones since then. That’s a new iPhone every year! How can we possibly keep up with the momentum of technology?

Paul Levinson distinguishes “new new media” from “new media”. The traditional “new media” are in forms of print, audio, audio-visual, and photographic. As mentioned in Windows and Mirrors, Text Rain, Wooden Mirror and magic book were applications of new media. In today’s generation “new new media” would be in reference to Blogger, YouTube, Wikipedia, MySpace, Facebook, Twitter and other social media platforms.  In a current college student’s life, the internet has taken a significant role in their lives. The internet has transformed from being a specialized system to the network that structures how we engage daily with the world. It’s evident as to who reads a newspaper in comparison to conducting research online. This definitely shaped our view on communication. “New New Media” is so consuming in today’s world. It appears in so many forms including but not limited to:

  • Blogs
  • Micro blogs
  • Forums
  • Message boards
  • Social networks
  • Virtual worlds
  • Bookmarking
  • Tagging
  • Video sharing
  • Podcast portals

The term "Media" has truly redefined itself throughout the years. The book provides valuable connections between "New New Media" and our simple means of "Media". The rapid changes in technology and communication shifts our view on media and communication overall. 

The following video is entertaining and definitely takes the opposite view on New Media compared to what was discussed throughout the semester. Check it out: 

So it’s safe to say social media plays an integral part in our everyday lives and will continue to make revolutionary impacts!

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